STRATEGY, MEET EXECUTION

Spark’s specialty: creative operationalization of blue-sky thinking

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Insights

 

Industry-disrupting insights brought to life specifically for each client:

   • In tune with the wants and needs of brands' unique customer segments

   • Conveyed through customer journeys, executive briefs and best-in-class visualizations 

• Powered by discovery, site visits and collaboration sessions 

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Game Plan

An executive-level brief transforming insights into tactical, manageable actions:

• Blue sky strategies grounded in your brand and operational capabilities, visualized in SET by Spark 

• Creative conceptualization of customer experiences powered by technology, programming, ambience, service and brand to guest communications 

• Easy for executive and front-line client teams to implement in operations 

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Playbook

Turn-key tools that empower the consistent delivery of the guest experience:

   • Customized per brand and engagement based on what's needed to help the strategy stick 

   • Playbook tools range from standard operating procedures (SOPs), to job descriptions, messaging plans and training presentations 

   • Spark administered creative production, product development and project management services utilizing best-in-class talent and systems (including JIRA, Confluence, SET by Spark) 

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Performance

Consistent, sustainable performance, from production and installation to launch and beyond:

   • Implementation of the designed experience or solution by Spark team members in collaboration with your brand team 

   • Continuous iterating and tweaking, as needed, to perfect the Playbook package of tools 

   • Post-launch site reviews and executive summaries, ensuring consistency across a portfolio of properties and beyond the initial implementation

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HOW BRANDS USE SPARK & SET

ENGAGE IN A WAY THAT'S RIGHT FOR YOUR BRAND TODAY, AND THE BEST FOR ITS FUTURE SUCCESS.

 

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