OUR WORK: INSIGHTS

Industry-disrupting insights brought to life
specifically for each client


Royal Caribbean International

Newbuild Experience Innovation

Royal Caribbean tapped Spark to dream up new WOWs for the company’s newest Oasis-class vessels. Spark’s area of focus was to make the ship relevant for the Millennial generation through a revamped experience. Spark delivered a reimagined wing of the ship—termed “The Village”— complete with industry-first restaurant concepts, a multi-functional exercise studio, a vinyl store, a doggy day care and an onboard hostel designed specifically for this new generation of guests. In addition to the 3D rendering, Spark delivered a Game Plan, capturing guest ‘Day in the Life’ experiences in the new space.

 The Boardwalk (Current Condition)

The Boardwalk (Current Condition)

 The Village (Proposed)

The Village (Proposed)


TUI Cruises

White Space Innovation Sessions

TUI Cruises newest ships will deliver all of the very best features from their first five ships plus four exciting new areas. As part of TUI Cruises’ innovation process, select architecture, engineering, design, and experience design firms are brought together for blue sky thinking. Known for their guest-centric approach, Spark was enlisted to sit alongside international firms to co-develop imaginative, somewhat whimsical, on-brand experiences that could look great in marketing and enhance the onboard experience.

 Smart Ship Wearable

Smart Ship Wearable

 TUI Cruises Innovation Session

TUI Cruises Innovation Session

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Norwegian Cruise Line

Custom Application Development

Norwegian Cruise Line engaged Spark to reimagine the brand’s youth enrollment and management experience on the eve of the launch of a revitalized kids program. Over the course of three months, Spark collaborated with NCL to craft a new vision for the application supporting this experience, supported by requirements gathered cross-functionally from the Information Technology and Entertainment Departments. Spark delivered conceptual wireframes supporting the reimagined experience, which has since launched on a number of NCL’s ships.

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Entertainment Cruises

Odyssey & Spirit Cruises Core Product

While Entertainment Cruises’ largest fleets, Odyssey and Spirit Cruises, had long been viewed as industry leaders, over the years, their stellar experiences have turned lackluster. The company needed improvement highly steeped in strategy that could be personalized across every ship. The Odyssey and Spirit Cruises brands needed a reinvention and brought in Spark to add strategic perspective, execute and make it stick.

 Odyssey – Core Product Game Plan

Odyssey – Core Product Game Plan

 Spirit Cruises – Core Product Game Plan

Spirit Cruises – Core Product Game Plan

 Spirit Cruises – Core Product Playbook

Spirit Cruises – Core Product Playbook