OUR WORK: PLAYBOOK

Turn-key tools that empower the consistent
delivery of the guest experience


MSC Cruises

Technology Operationalization

Using its highly focused and proprietary Playbook suite of tools and processes, Spark helped MSC Cruises launch its first technological marvels, termed “Smart Ships.” Embedded within MSC for the better part of a year, Spark assisted in recruitment of advanced technical roles, training, program management, operational standardization, risk management, implementation oversight, and strategizing the overall program for continuous improvement. The engagement resulted in the successful launch a number of industry-first technologies for MSC Meraviglia and MSC Seaside, as well as the revitalization of MSC Splendida.

 Smart Ship Application

Smart Ship Application

 Smart Ship Wearable

Smart Ship Wearable

 Smart Ship Guest Facing Technology Suite

Smart Ship Guest Facing Technology Suite


Entertainment Cruises

Odyssey & Spirit Cruises Core Product

While Entertainment Cruises’ largest fleets, Odyssey and Spirit Cruises, had long been viewed as industry leaders, over the years, their stellar experiences have turned lackluster. The company needed improvement highly steeped in strategy that could be personalized across every ship. The Odyssey and Spirit Cruises brands needed a reinvention and brought in Spark to add strategic perspective, execute and make it stick.

 Odyssey – Core Product Game Plan

Odyssey – Core Product Game Plan

 Spirit Cruises – Core Product Game Plan

Spirit Cruises – Core Product Game Plan

 Spirit Cruises – Core Product Playbook

Spirit Cruises – Core Product Playbook