EXPERIENCE

Conceive of and execute new and reimagined customer
experiences to drive design and rapid growth


Starwood Vacation Ownership

Signature Experiences

Historically, Starwood Vacation Ownership deferred to the property management teams to run the onsite operations, which resulted in the variation of the guest experience across the portfolio of properties. Vacation owners wanted something different. Guests no longer wanted to be treated purely as owners; they wanted the same resort experience they would receive as guests at a Westin or Sheraton. Starwood Vacation Ownership leadership wanted to come up with two new experiences that could be scaled on a corporate level to achieve this resort feel for owners.

 Fire Up the Fun – Concept Guide

Fire Up the Fun – Concept Guide

 The Great Escape – Concept Guide

The Great Escape – Concept Guide


MSC Cruises

TECHNOLOGY OPERATIONALIZATION

Using its highly focused and proprietary Playbook suite of tools and processes, Spark helped MSC Cruises launch its first technological marvels, termed “Smart Ships.” Embedded within MSC for the better part of a year, Spark assisted in recruitment of advanced technical roles, training, program management, operational standardization, risk management, implementation oversight, and strategizing the overall program for continuous improvement. The engagement resulted in the successful launch a number of industry-first technologies for MSC Meraviglia and MSC Seaside, as well as the revitalization of MSC Splendida.

 Smart Ship Wearable

Smart Ship Wearable

 Smart Ship Application

Smart Ship Application

 Smart Ship Guest Facing Technology Suite

Smart Ship Guest Facing Technology Suite