Create tailored customer flows and approaches,
driving higher revenue
Starwood Vacation Ownership
Historically, Starwood Vacation Ownership deferred to the property management teams to run the onsite operations, which resulted in the variation of the guest experience across the portfolio of properties. Vacation owners wanted something different. Guests no longer wanted to be treated purely as owners; they wanted the same resort experience they would receive as guests at a Westin or Sheraton. Starwood Vacation Ownership leadership wanted to come up with two new experiences that could be scaled on a corporate level to achieve this resort feel for owners.
ODYSSEY & SPIRIT CRUISES CORE PRODUCT
While Entertainment Cruises’ largest fleets, Odyssey and Spirit Cruises, had long been viewed as industry leaders, over the years, their stellar experiences have turned lackluster. The company needed improvement highly steeped in strategy that could be personalized across every ship. The Odyssey and Spirit Cruises brands needed a reinvention and brought in Spark to add strategic perspective, execute and make it stick.