Royal Caribbean International

Newbuild Experience Innovation

Royal Caribbean tapped Spark to dream up new WOWs for the company’s newest Oasis-class vessels. Spark’s area of focus was to make the ship relevant for the Millennial generation through a revamped experience. Spark delivered a reimagined wing of the ship—termed “The Village”— complete with industry-first restaurant concepts, a multi-functional exercise studio, a vinyl store, a doggy day care and an onboard hostel designed specifically for this new generation of guests. In addition to the 3D rendering, Spark delivered a Game Plan, capturing guest ‘Day in the Life’ experiences in the new space.

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 The Boardwalk (Current Condition)

The Boardwalk (Current Condition)

 The Village (Proposed)

The Village (Proposed)