TUI Cruises

White Space Innovation Sessions

TUI Cruises newest ships will deliver all of the very best features from their first five ships plus four exciting new areas. As part of TUI Cruises’ innovation process, select architecture, engineering, design, and experience design firms are brought together for blue sky thinking. Known for their guest-centric approach, Spark was enlisted to sit alongside international firms to co-develop imaginative, somewhat whimsical, on-brand experiences that could look great in marketing and enhance the onboard experience.


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TUI Cruises Innovation Session