Entertainment Cruises

Odyssey & Spirit Cruises Core Product

While Entertainment Cruises’ largest fleets, Odyssey and Spirit Cruises, had long been viewed as industry leaders, over the years, their stellar experiences have turned lackluster. The company needed improvement highly steeped in strategy that could be personalized across every ship. The Odyssey and Spirit Cruises brands needed a reinvention and brought in Spark to add strategic perspective, execute and make it stick.

 Odyssey – Core Product Game Plan

Odyssey – Core Product Game Plan

 Spirit Cruises – Core Product Game Plan

Spirit Cruises – Core Product Game Plan

 Spirit Cruises – Core Product Playbook

Spirit Cruises – Core Product Playbook