Starwood Vacation Ownership
Historically, Starwood Vacation Ownership deferred to the property management teams to run the onsite operations, which resulted in the variation of the guest experience across the portfolio of properties. Vacation owners wanted something different. Guests no longer wanted to be treated purely as owners; they wanted the same resort experience they would receive as guests at a Westin or Sheraton. Starwood Vacation Ownership leadership wanted to come up with two new experiences that could be scaled on a corporate level to achieve this resort feel for owners.