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Zen Cruises Private Ltd Retains Spark for Creation of New Indian Cruise Line Experience

Jalesh Cruises’ Karnika Ship to Debut in May 2019  

MIAMI – January 17, 2019 – Spark Cooperative, an experience consultancy based in Miami, Florida, was recently retained by Zen Cruises Private Ltd to design, bring to market and operate the entertainment product for the first premium cruise line dedicated to the Indian market, Jalesh Cruises – a multi-destination cruise line with an aim to offer exceptional adventure activities, entertainment shows and authentic cuisines with the highest standards of hospitality on the high seas.  

Jalesh Cruises’ is pleased to announce the Karnika, sailing out of Mumbai April 2019 following the ship’s Christening. Essel Group is among India’s most prominent business houses with 90+ years of success across a number of key industries. “Zen Cruises Private Ltd is making an initial investment of $100 million into India’s burgeoning cruise market, which is expected to grow to five million passengers by 2027,” said Subhash Chandra, Chairman, Essel Group.

Spark’s role in the partnership with Zen Cruises Private Ltd spans the creative conceptualization of adult and youth guest experiences, including show and event production, operationalization of these areas with turn-key procurement, personnel hiring, training and implementation oversight. In addition, Spark’s SET experience design software is being utilized to plan effective guest movements, efficient staff utilization and to create a one-of-a-kind product.

Zen Cruises Private Ltd tapped Spark given the consultancy’s deep hospitality and entertainment experience and past successes with brands such as Caesars Entertainment, Virgin Voyages, and Holland America Group. Spark’s ability to deeply collaborate with Zen Cruises many areas of expertise across media and entertainment and bring those to life onboard Jalesh Cruises in a unique manner is key to the success of this partnership.

“Zen Cruises Private Ltd is pioneering cruise holidays for Indian passengers in both domestic and international waters. Our premiere brand Jalesh Cruises believes in upholding the spirit, culture, and values of ‘incredible India’ by contributing to the growth of tourism and allied businesses in India. Jalesh Cruises will be a wholesome experience to cruisers who will get the best of culinary experiences, accommodation, wellness and retail therapy, adventure, and entertainment, all packed together in one exotic vacation. Zen Cruises Private Ltd wants to grow the cruise market as a whole in India. Our aim is to touch, delight and fulfill the lives of a million Indians and make them travel worldwide by 2025,” Jurgen Bailom, President & CEO, Zen Cruises Private Ltd, said in an interview.

“Spark is incredibly honored to be working with Zen Cruises Private Ltd across so many key areas—entertainment, experience, service delivery, operationalization, technology development—to make Jalesh Cruises a huge success,” said Charly McDonald, Principal, Spark Cooperative.


Based in Miami, FL, Spark Cooperative is an innovation consultancy specializing in strategic new product development. With deep expertise across the cruise and hospitality industries, the company has earned a reputation for a customer-centric approach to creating inspired programs that drive revenue, improve service, reduce operating costs and create marketing buzz. Spark partners with clients in major growth markets within cruise, resort, casino, retail, media, and technology to introduce game-changing products, services and brands that engage customers. With an enthusiasm for smart design, transformational technology and authenticity, Spark solves business challenges quickly, translating out-of-the-box ideas into effective business approaches.